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Brand creation  Hong Kong 

Kurios is the retail arm of Pure gyms, the biggest gym chain in Asia. They needed a brand identity lifestyle and wellness retail concept. We came up with the name and strapline as well as it's tone of voice. Playing with idea of a Kurios mind, energetic  and soothing colour palettes, graphics that can be applied across the stores and marketing collateral. 

brand identity included: 

Logo and strapline

tone of voice 



store branding 

promotional  materials

website design 

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guidelines were created with alternative logos

Where active lives and balanced minds meet...

Kuriosity is a richness; an inquisitive mind is open to new experiences, lets play on that 

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