Kurios  
Brand creation  Hong Kong 

Kurios is the retail arm of Pure gyms, the biggest gym chain in Asia. They needed a brand identity lifestyle and wellness retail concept. We came up with the name and strapline as well as it's tone of voice. Playing with idea of a Kurios mind, energetic  and soothing colour palettes, graphics that can be applied across the stores and marketing collateral. 

brand identity included: 

Naming
Logo and strapline

tone of voice 

stationery

packaging 

store branding 

promotional  materials

website design