Sila
Brand creation, Hong Kong, Paris
identity creation, advertising campaigns, digital campaigns
Sila is the ultimate feminine watch. Inspired by vintage design, with an ultra feminine 18mm watch face it is created with women in mind. This is the basis of the brand's identity. A watch for all women. The straps are interchangeable in a click; meaning it adapts to your lifestyle, goes with any outfit and is a beautiful piece of Jewellery to top it off.
The founders, Alexandra Peltre & Karine Lemire based both in Hong Kong and Paris were keen to create a brand that stood out from the competition. Fresh, colourful and with humour, and most importantly creating an emotional link with their clientele.
Tone of voice and storytelling are key to the brand; Instagram stories are created based around the idea of time, and the numerous reasons women have for being late. Sorry I'm Late Again
It's all about colour;
the strength of the SILA watch is that it can work on anyone, wether a conservative (only wears classic jewellery) or a trendsetter , there is a colour or bracelet for them.
SILA = Sorry I'm Late Again
Almost all women can relate to being pulled in so many directions that sometimes, yes you will be a little late.
Storytelling:
A key differentiator of this brand, the emotional tie to its audience through real life stories of being late. Relating to women of all backgrounds and ages. Always witty and relevant to women's busy lives
I COULDN'T DECIDE
WHICH SHOES TO WEAR
I JUST COULDN'T
STOP POPPING!
Print:
A clean graphic visual language keeps the brand fresh, modern and colourful.
Launching a brand on Instagram:
Sila's strategy was to launch on Kickstarter, therefore it needed a brand presence online. Instagram was the perfect platform to start creating a conversation with the public, introducing the brands elements and storytelling.
Always have a story to tell, celebrate colour and femininity.
