woodland preschools
Brand refresh Hong Kong
Brand guidelines & templates for all materials print and digital
Woodland preschools are an established group of preschools around Hong Kong, very close to many parents hearts. Having recently been acquired by an international education group they needed to make sure all their collateral had a clear and defined voice across every thing they produced and within each of the 9 schools.
How we helped Woodland Preschools
Over the course of several months we did a brand audit of their existing collateral and looked at creating a coherent look and feel that was loyal to their brands vision; fulfilling every child's potential.
We developed a thorough set of guidelines covering the proper usage of the logo, defining typefaces, colours and developed a distinctive illustrative style that would be easy to implement by the 9 schools.
We created templates for all leaflets, posters, brochures, stationery and signage. We consulted on the website redesign making sure that it was in line with the new look and feel of the schools.
Illustration style
Previously the schools used ad hoc illustrations as and when they needed them, creating a confusing looking brand. We helped create a simple style of illustrations that can be easily tailored to any subject and coloured in woodlands core colours thus giving them a distinctive look across all materials.
Clear structure:
It is important that any existing client or potential client recognises every piece of communication. By creating a strong set of rules and templates this can easily be achieved.
Clubs and after school activities:
Competition for after school activities and holiday camps is fierce in Hong Kong. Woodland needed to attract potential clients by adding energy and a clear message to their courses.
